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Sustainability:
ALTANA is a leading global specialty chemicals company that supports other companies in making their products more sustainable with advanced solutions. At the same time, ALTANA aims to minimize its own greenhouse gas emissions across its value chain and consistently combine economic activity with responsibility. Based on its sustainability reports, a digital, modular model was developed that demonstrates how content from the holding company and its subsidiaries can be transferred into a unified, mobile-friendly presentation format.
Corporate Publishing
A key component of the presentation is a flexible image section that can be adapted to the specific content of each subsidiary. The slides offer realistic insights into the work environment, highlighting employee engagement and the development of innovative product solutions. This approach clearly illustrates processes and progress, presenting complex information in a coherent and compelling way.
The model envisions users accessing the Key Figures via integrated links to quickly gain an overview of the most important metrics. Additionally, a concept for a concise PDF report was developed, which is readable online, optimized for mobile devices, and available for download. The content is thus summarized clearly and in an easily digestible format.
Additional graphic elements and icons in the characteristic green-blue gradient create clear visual accents and facilitate content navigation. The typographic design is based on the Frutiger typeface and uses different weights to ensure good readability and clearly mark content hierarchies.
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