DE | EN
ALTANA AG employer branding campaign:
As part of ALTANA’s new EVP (Employer Value Proposition) campaign – centered around the hashtag #DiscoverGoodChemistry – the relaunch of the company’s career portal and integrated recruiting system (available at www.altanagroup-careers.com) served as the cornerstone of the rollout. Acting as the lead agency, we were tasked with reconceptualizing and designing this digital platform, which is now used globally. Beyond this strategic realignment, we conducted an in-depth analysis of the requirements for SAP SuccessFactors and seamlessly integrated a modern interface into the existing infrastructure. The result is a flexible, internationally scalable system that presents job postings in a highly diverse and personalized manner – complemented by the English-language hashtag, which conveys the campaign’s core message globally, transcending any language barriers. In this way, the portal aligns the requirements of the employer brand with a recognizable brand identity, enabling the company to engage with talent in a targeted, audience-specific way.
Screen Design
At the heart of each job advertisement is a modular layout system that showcases the diversity of the global workforce. On the left, the specific persona being sought is featured prominently as the main subject, rendered entirely in a monochrome cyan. To the right, a multi-colored grid displays six additional employee portraits from the relevant business division, incorporating an alternating sequence of primary and secondary colors. As the defining brand color, cyan consistently occupies the largest color proportion across all SuccessFactors headers. A hashtag appears in white above the imagery, linking the design to the values encapsulated in the brand claim.
In designing the portal interfaces, a strong emphasis was placed on responsiveness, ensuring that the complex, multicolored grids function with the same precision and clarity on mobile devices as they do on a desktop. To avoid visual clutter, the platform’s overall color scheme is intentionally restrained, focusing primarily on ALTANA Blue and cyan. This subtle use of color keeps the overall layout clearly structured, while the vibrant, multicolored elements stand out as intentional, lively accents.
By combining emotional branding with a bespoke visual concept within the SuccessFactors environment, a robust platform for the ALTANA Group’s global recruitment efforts was created. The career portal intuitively guides job seekers worldwide toward suitable career opportunities, while firmly establishing the specialty chemicals company as an attractive, human-centric, and forward-looking employer.
Top