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Corporate Design:
The Forum Unternehmenskommunikation aims to strengthen the dialogue between designers, communicators, and business leaders, connecting interdisciplinary exchange with research and academia to generate new insights. The Forum Unternehmenskommunikation provides a platform for discussion about the communication processes of brands and companies. This year marked the fourth edition of the event, initiated by Heisters & Partner in collaboration with the Frankfurter Allgemeine Zeitung as media partner. The 2025 event once again welcomed leading figures from design, journalism, research, and business to the F.A.Z. Tower for engaging discussions.
Corporate Design
The focus is on the event series, which is supported by various communication media. The website serves as the communicative foundation, digitally enhancing the event experience. Supplemented by an invitation letter for participants, greeting cards, and a brochure, a consistent overall presentation is created.
The website serves as an information and communication platform for the event series, bringing together the program, interesting facts, and news about the forum on an easily navigable interface. The clear grid and subtle interactions guide visitors intuitively through the content and translate the forum's design philosophy into the digital realm.
The accompanying brochure documents the entire discourse of the fourth Forum Unternehmenskommunikation. While clear hierarchies and targeted emphases provide orientation, a structured grid ensures a smooth reading experience. The topics discussed at the event are thus presented in an easily understandable way for the reader and placed within a visually engaging and varied context.
Highlighted quotes capture key statements from the discussion and condense individual viewpoints. They structure the content, set the main points, and provide direct access to the topics discussed.
The different levels of reading allow for a quick introduction via concise individual statements, while simultaneously inviting readers to follow the content further within the context of the more detailed contributions and lines of argument. In this way, the discourse can be explored selectively or comprehensively, depending on individual interest.
Visual language
The fourth Forum Unternehmenskommunikation was based on the book »Haltung, Substanz, Integrität – Wirksame Kommunikation im Zeitalter der digitalen Hypertransparenz« by Valentin Heisters and Professor Olaf Leu (eds.). It was designed in-house and published by the F.A.Z. publishing house. The topics covered in the book provided the basis for the forum's discussions and shaped the event's thematic framework.
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