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HAHN Kunststoffe:
The original name Hahn Kunststoffe has been replaced by the established material name »hanit«. hanit is made from 100% recycled single-use packaging and possesses unique properties. The material is derived from plastics that are typically difficult to recycle, giving them a new and meaningful purpose through a special process. The redesign deliberately places recycling and sustainability at the forefront of communication. This is also reflected in the new logo: The existing lettering has been augmented with a circular element, symbolizing the concept of a circular economy and visually reinforced by a soft green-to-blue gradient. Together with the new tagline »Schont natürliche Ressourcen« (Conserves natural resources), the result is a symbol that conveys a clear message – sustainable and future-proof.
Corporate Design
The design follows a precise grid that reinforces the geometric clarity of the logo. This results in a balanced appearance that works in both digital and analog applications.
White and dark gray form the design basis – inspired by the material hanit. These two colors are at the top of the brand identity. Turquoise serves as a guiding brand accent, while a defined color spectrum for sub-brands creates differentiated recognition.
Striking color gradients serve as attention-grabbing communication surfaces on banners, flags or social media.
The pictograms are based on the design language of typography and translate key brand values – functionality, clarity, sustainability – into an independent, graphically reduced language.
Two corporate typefaces define the brand's textual world: the organic-looking »Ubuntu« creates dynamism, while the »Neue Haas Unica Pro« lends structure and a technical profile. The typographic system is complemented by a personal-looking handwriting style, which, in combination with arrows and transparent marker circles, provides practical guidance.
Visual language
hanit's visual language relies on a clear, authentic aesthetic that connects the brand's technical expertise with an emotionally accessible approach. Natural materials, genuine moments, and tangible applications create a sense of visual connection – the material is not just shown, but experienced. The photography follows a documentary aesthetic: minimally staged, with a focus on real-life usage scenarios.
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